Big time sensibility & small-town charm
Rusty’s Wharf builds a restaurant brand for the big leagues. Get hooked!
How does a small “mom and pop” joint compete when the “Golden Arches” are literally staring you down across the street? It’s simple, do what large chains do, just do it better! Rusty’s Wharf is a family-owned and operated establishment that has been serving up fish and chips (with other fanfare) to its local community for 9 years. The new location was little more than unpainted sheetrock and drywall dust, I was tasked to create a logo and design assets that would carve a path for the interior design of the restaurant. With a name and a focus on “food, family, and fun”, we all pulled together to create a brand and an experience that gives the big boys a run for their money.
(You know you’ve done something right when you are mistaken for being one of them!)
- Print Design